Why You Should Attend Conferences

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These days there are multiple ways to sharpen your skills. This includes listening to podcasts reading blogs and attending webinars. In many cases, these are great options because it means you don’t have to worry about the time and expenses it takes to go to a conference or workshop.

However, by not attending, you are missing out on serious career building opportunities. Here are the pros of sending yourself or your employees to conferences:

  • Have your saw sharpened. Sharpen your skills by breaking away from the work of work. Think of it this way: the metaphorical axe that you currently carry is dull and won’t cut a tree as effectively as having a sharp one. If you’re using a dull blade, your competition will be hacking one down faster with a sharp blade. And in the end, you miss out on those opportunities.
  • Meet the voice behind the podcast. Even though some conferences don’t offer the opportunity to meet your influencer, there’s still a possibility to interact by sharing the same space. It’s all about sharing a business idea with an expert or meeting your next mentor. Why not throw a selfie in there as well? Have some fun! 
  • Networking. Even though social media can keep you connected to peers that are further than a quick car ride away, it’s not as powerful as meeting someone in person. There are always opportunities to mingle over lunch or coffee. At a mixed section you might find yourself next to a new customer. If you don’t go, your competitor might be in your seat instead.
  • Break out of your comfort zone. There are two types of people among us; born networkers and those who need to work at it. However, breaking out of your comfort zone is exactly what you need to gain new perspectives and see things in a different way. If this is absolutely terrifying for you, bring along a wingwoman or wingman for support.
  • Invest in yourself. Leaving the office and having your saw sharpened is investing in yourself. And it’s important. Right after buying your plane ticket, confirming your hotel reservation, and registering for the conference, think of it as an investment rather than an expense.


A good conference provides education and networking; forcing you to challenge yourself and grow. Investing in your company allows your employees to gain confidence in their abilities and bring new age ideas back to your business.

Any Conferences you are going to in 2016? Leave a comment or let us know on Twitter (@DirectCapital). We’ll likely be there too!

Don’t want to miss out on another opportunity but you can’t spare the expense right now? Direct Capital provides working capital to cover those tradeshow expenses, click below for more information.

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