BizEngine has explored this phenomenon for small businesses before, and it’s worth noting the lessons therein. No matter how well things are going in this country, the tiniest shard of bad news can change someone’s outlook. If that happens to enough people—and it has, many times, in the last four years—then you wind up with a dip in confidence. It’s not something to panic over.
That doesn’t mean you can’t do your part to improve consumer confidence in your business. Not only will that make for happier customers with opened wallets, but you’ll be contributing to the economic recovery in your own way. That’s a true win-win.
So how do you do that?
How To Make A Customer Confident
- Be upfront. If your customer knows what your business does, knows your reputation, knows your pricing and is comfortable with all of that, they’re a confidence consumer.
- Show that you have confidence in your business. Have your accolades front and center, put your testimonials on your website, market smartly and offer good deals. When customers see that you’re rolling along, they’ll feel good about buying from you.
- Speak with customers. It doesn’t matter if it is you ultimately having the conversation or a trusted staff member. Customers simply feel better about companies they have familiarity with. You’re already putting yourself out there on your website and in descriptions of your store, so seal the deal by offering a personable shopping experience.
All of this is fairly common-sense stuff, so if your small business isn’t doing it already, now’s a great time to start. You’d be surprised at how easy it is to win over a customer and how easy it is to put one off. Create confident, happy customers at your store.
Do you have more advice for your fellow small business owners in this vein?