What Not to Say to Your Customers

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Did you know that there are 1,025,109.8 words in the English dictionary according to the Global Language Monitor as of January 1, 2014? Not only do these words carry unique or shared definitions, but they also carry the feeling that goes with them.

So, if you are pitching a customer on a product or service, the last thing you want to do is turn them off by using certain words. That’s why we’ve helped create a list of words that you’re using, what your customers hear instead, and what words to use next time.

  • Guaranteed
    This word, in all honesty, has lost its true meaning. Something that was originally used to show a sign of trust or an act of goodwill has lost touch with its original purpose.

    “There’s a money-back guaranteed.”As mentioned earlier, this word has been given a “fine print” reputation and is altered from the original meaning. Since this word has lost its feel, try using “refund” instead. This word is an actual promise signifying that your customers will get their money back if they are dissatisfied.


  • Details
    By definition, this word means: A minor or less significant item or feature. With that definition, why would your customer want to know information that is less significant than the main selling point?Example: “I will be more than happy to provide additional details, if you’re interested.”


No, no, no and no. Again, why would your customer want information on something that is minor? However, if the customer requested it, that’s a whole different ball game. But since, they didn’t in this example try using insights instead. See, the thing about this word is that describes something that is unique and can’t be found anywhere else. Everyone loves a good secret.


  • Teach
    This word is really easy to use, which can be a good and a bad thing. If you say this word to a customer, it can give them a flashback to spending hours in a lecture hall, listening to someone go off on a topic that wasn’t the slightest bit interesting to them.

Example: “Over the course of our meeting, I will teach…”

If I hear that, I’m thinking about what’s going to be on the final. Instead of using this word, use one from the phrase that most of us were taught in our young years…share. Remember, “Sharing is caring”, so instead of teaching your customers, share information with them that is helpful. Just like the word insights, this word contains valuable information that is to be passed off.