What is Small Business Saturday?

Reading Time: 2 minutes

A Day that Shines a Light on You and Your Business

You’ve heard of Black Friday. You know about Cyber Monday. But what exactly is “Small Business Saturday”?

The term “Black Friday” dates back to 1961 when it was first used in conjunction with the shopping day after Thanksgiving in a Philadelphia newsletter. Small Business Saturday, however, only originated back in 2010 after an American Express advertising campaign invited holiday shoppers to support small local businesses.

Then, in 2011, Small Business Saturday became an official day after governors, mayors, senators, and even the President voiced their enthusiasm and support for it. American Express found that in 2012, approximately $5.5 billion was spent at small businesses that day. Needless to say, the forecast of the 2014 Small Business Saturday is looking pretty good. In fact, the National Retail Federation estimated that retail sales in November and December of 2014 could hit $616.9 billion.

Direct Capital wants to make sure your business is ready for the day after Black Friday; the day that shines a light on you and your small business.

4 Ways to Prepare for Small Business Saturday

  1. Create a special offer: Yes, you will have Black Friday markdowns and deals, but for Small Business Saturday you should have special promotions; offers customers can only receive on Saturday.
  2. Make it important to you: This is your chance to really promote your brand or increase awareness of your business. If you are excited about consumers visiting your store, they will be just as happy to rally around the local businesses, including yours.
  3. Promote your offer and your excitement: Much like you would send an email to your customer base about Black Friday, you want to do the same for Small Business Saturday. Let your customers know that you are offering special discounts, products, promotions, or deals for that day only – And tell them how thankful you are for their support.
  4. Join with your neighbors: The whole point of Small Business Saturday is, yes, to generate revenue, but it’s also to bring awareness to local small businesses and what they can do for the community. Joining together with your small business neighbors will help make the day even more successful for you – and for the community as a whole!

We hope this year’s Small Business Saturday is a successful one. Check back on the Direct Capital blog for more information on small business tips for the holidays, or visit our website to learn more about us!