The truth is this: Many consumers won’t even consider a business if they don’t have an online presence. Websites help customers get a feel for the company they’re about to use and provide trust, brand awareness, and confidence.
Websites are crucial to every business in this age of technology and without one that is truly working for you, you could be missing some serious opportunities.
So what do we mean when we say a website that works for you? Well, it’s not always enough to just have a website. You need one that allows you to get found, capture leads, and keep customers engaged.
Doesn’t sound like the website you have now? That’s okay because this post will show you exactly what you need to redesign your website and make it a success.
Tip #1: Remember Search Engine Optimization
For an in depth review of Search Engine Optimization (or SEO) see our blog post on SEO websites to learn from. Once you have a good grasp of the concept, when you redesign your website keep those tips in mind. Remember to highlight your locations and your services. Ask yourself what your customers would search for to find your website and make sure those keywords are in the page copy. For example, a Direct Capital search term would be: “Small business financing Portsmouth, NH.” Discover the phrases that make sense for your business.
Tip #2: Newsletter Sign Up
Newsletters are a great way to alert your customers to upcoming events, promotions, or news surrounding your business. You can choose to do a printed version or, the more popular e-newsletter that sends right to your customers’ email. Bizcentralusa.com writes, “Sending out a newsletter allows you to present yourself as an expert in your industry while providing your customers with valuable information.”
Tip #3: Trust Icons
These can be things including: the Better Business Bureau rating or accredited business logo, brands you work with, memberships you are a part of, testimonial videos or quotes, certifications you have, and more. Essentially, the icons are present on your website to continue to build trust no matter what pages your customers are on. Showing you are a trusted name in your industry goes a long way.
Tip #4: Start a Blog
And, if you already have a blog, it’s time to kick it up a notch. Blogging not only helps with SEO, but it also builds trust and shows your expertise. There’s a little blogging rule that says you should write educational posts 80% of the time and promotional ones 20%. Following this rule will show your customers you are dedicated to their knowledge and understanding while also enhancing your website’s Google search rankings. For example, if you are a business that focuses on digital media advertising, you might want to write a post that explains: Why Online Advertising is Good for Business. This is something your customers could search (helps you get found) while also providing your customers with information they can use. Plus, when they trust you know what you’re doing, they’ll be more likely to inquire about your business and services.
Tip #5: Make it Mobile Friendly
This is not a drill. Making websites mobile friendly has never been more important than it is today. According to a January 2015 Global Web Index survey, a whopping 80% of users search the internet on a mobile phone. It’s no surprise, then, that Google changed the game a little bit. As of April 2015, Google added mobile friendliness to their search ranking prioritization. Websites that are not mobile friendly (and would not provide a good customer experience) have the potential to rank lower. This should not be a reason you lose SEO mojo. Find a template that will be mobile friendly and run with it – today!
Tip #6: Lead Generation
There should be multiple spots on your website where you can capture leads. Sidebar calls to action, forms, newsletter or subscription sign up, etc. Give your website visitors as many opportunities as possible to convert and become a customer.
Tip #7: Integrate Social Media
You want to make your website as valuable as possible, right? Integrating social media buttons on your website is just another way to add value and legitimacy. Social media gives your customers a way to stay in contact with you, get updates about your business, and see any of your promotions or deals. People young and old use social media to get information on a business, see reviews from previous customers, and communicate directly with the business. Making your social accounts accessible and easy to find on your website will increase traffic to those sites and connect you to even more customers.
At Direct Capital, we want to see your website work as hard as you do. Planning a redesign with all of these important features will make that dream come true. And the best part is, if you need a small business loan to kick start your redesign, we can help with that too.
To learn more, give us a call at 866-777-0117 or click on the banner below!