Becoming an Active Group Member Can Increase Business Exposure
These days, you cannot avoid social media. It has become an important aspect of small business marketing that can no longer be overlooked. And while not all social platforms work for every business, there is one that will: LinkedIn.
Of all the networks out there, LinkedIn is by far the most professional platform. In fact, the first thing you read when you visit their About Page is, “Welcome to LinkedIn, the world’s largest professional network.” With over 300 million members, and growing, LinkedIn is the one place business owners should be. But why?
There are a number of reasons, such as personal branding, free marketing, attracting high quality talent, and an extended sales arm. Koka Sexton of LinkedIn said that you are 74% more likely to get a first meeting through a LinkedIn connection as opposed to a cold call. These are all incredibly good reasons to join LinkedIn but Direct Capital has one more – the groups feature.
Joining and becoming an active member of LinkedIn groups can increase your business exposure and help you build trust by showing your expertise in the industry. Being active in a LinkedIn group is easy. Start group discussions, or respond to others, with knowledge about your industry and about being a business owner. LinkedIn is not a sales platform, so don’t exhaust your efforts on convincing anyone to choose your company. If that’s going to happen, it will happen naturally – based on your knowledge and experience.
To help you get started, we’ve compiled a list of the top 10 best business groups for you to join as soon as you sign up.
10 Business Groups for Business Owners
- Linked Strategies: Want to know where to even begin your LinkedIn journey? The Linked Strategies group focuses on creating professional business success using LinkedIn.
- Social Media Marketing: With almost 1 million members, it is the largest and most active social media marketing group in the LinkedIn space. While the description says it’s for interactive advertising and marketing professionals, joining this group will help you learn from some of the best in the social media industry. Pick up tips and advice from the experts or ask a question about what you can do to enhance the social aspect of your business.
- eMarketing Association Network: Another with a large number of members (605,996), this group is for anyone interested in internet marketing, social, email, search, mobile, and other forms of web marketing. As a business owner in this technology-driven world, the more knowledge you have about these topics, the better off you’ll be.
- Executive Suite: If you’ve ever felt like you were alone in the crazy world of business ownership, the Executive Suite group will provide some kinship. Made up of 276,773 people, this group allows you to connect and gather insight from business leaders, coaches, and recruiters from around the world.
- Small Business Marketing Network: This is a group that Direct Capital often features blog posts on; we believe our content could help small business owners like you that are members. There is a wide range of topics that get posted every day, such as “9 things every small business owner should be thankful for”, “How do you interpret your campaign’s success?”, and “Question about my web design business.” Don’t be shy – speak up, answer questions, and ask them!
- Small Biz Forum: The group’s description pretty much says it all: “Small Biz Forum is a place for the small business community to share resources and help each other improve their businesses.” This is something you should definitely be a part of.
- Small Business & Independent Consultant Network: The interesting thing about this group is that it aims to assist small business owners in finding the service providers they need. If you are looking for a marketing consultant or another business that could help yours succeed, this group would be a great place to start.
- Sales Best Practices: Part of being an owner is selling and trying to attract customers. Whether you are a rookie or a veteran business owner, gaining new customers is always a goal. This group of over 200,000 members will provide you with insight on selling, marketing, cold calling, team management, sales tools, and more. You will be able to better hone your skills with the information provided, and also share your knowledge with other members of the group.
- Managing a Multi-Generational Workforce: As the description explains, this group is to help leaders better understand the dynamics around managing a multi-generational business. If you find yourself in this situation, being a part of this group could be a good learning experience for you.
- Digital Marketing: As we’ve said in a previous article, having a strong online presence in today’s digital age is hugely important. A group dedicated to providing the latest news and industry trends, Digital Marketing is definitely one to join if you are looking to learn more about how best to utilize mobile marketing, search engine marketing, and online PR for your business.
Aside from these ten business-related groups, there are thousands of other industry-specific ones. If you are in the fitness business, search for groups that were made for fitness professionals or business owners. If you are in the dental industry , there are groups like “Dental Sales Professionals” and “Dental Technology” that you can join. All you have to do is search!
Don’t underestimate the power that LinkedIn holds. Utilize it in every way you can – starting with these groups.
For more small business information, or to discover how Direct Capital can help grow your business, visit our website today!