The Three Ts to Gaining a Competitive Edge in August

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We are in the dog days of summer, and now is a great time to gain an edge over your competitors while they leisurely drag through the month. Warm weather and vacations may slow them down, but not you.

It’s not always easy, but there are ways to manage through your own employee vacations and hot weather woes. Every company goes through that, but as we’ve all heard throughout our lives, the work you put in now will pay off down the road.

And that’s especially true for your business. So, if you’re looking to crush your competition during the lull of summer, here’s what you need to know.

Trust the Process

It’s true that you might not see the fruits of your labor immediately – that’s just the reality of the summer. However, remember that this too shall pass, and the work you put in now will pay off. Take the time to connect with established clients and customers and find out what they are doing this summer. Ask them how everything is going , what they are doing to prepare for the fall and how you can help them achieve or even help plan their goals or get them ready for the season. This helps keep you front and center and top of mind when they need you in a short couple of weeks.


Your business is only as good as your team. Collaboration and teamwork are vital for innovation and ultimately, success, which means it’s important to build, mold and optimize your team. Having a well-rounded, effective and happy team will increase productivity and accountability – all crucial to taking market share from competitors.

Tackle Obstacles

Don’t. Let. Up.

It’s tough to keep going while everything else slows down, but maintaining a productive focus on the business’ goals will not only keep you going, but will trickle down to the rest of your team. Coming up with a strategy for Q3, planning it out, and implementing it are great ways to come up with meaningful and attainable goals for the summer. Your enthusiasm can go a long way in influencing the rest of your team.

So yes, it is important for everyone to have some R&R during the long summer months, but don’t miss out on the invaluable time and opportunities that can give you a leg up on your competition.