The Spirit Of Giving Is Alive And Well At Direct Capital

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A couple of weeks back, I reported that Direct Capital was raising money for UNICEF aid efforts in Japan, which is still in the midst of a humanitarian crisis following the earthquake, tsunami and near nuclear meltdown there. I’m happy to report that a second round of donations has just come in.

If you’ll recall, every two weeks our company holds a Denim Day, where employees wear jeans to work in exchange for donations. Last Friday we had our latest and pulled in some $503.25, a donation that will be matched by the company. That brings the total raised by Direct Capital for UNICEF to over $2,300, which we’re happy to be able to give.

Why UNICEF? I’ll hearken back to our last post on the subject for the answer:

“DCC chose to raise money for UNICEF because we were encouraged by the fact that Japan has always been a big donor to UNICEF, but has never received it’s assistance.  Since UNICEF is the world’s leading organization for children who have survived trauma related to natural and man-made crises, we felt that this organization was critical in providing assistance immediately,” said Laurie Todd, human resources manager with Direct Capital.

We’ll have more donations for other worthy organizations to announce next week. In the meantime, tell us what your company is doing for Japan or other charitable endeavours.


Photo credit to Billy Alexander at