For most, thinking about holiday shopping a few weeks before November sounds like a crazy idea. But if you are a small business owner and aren’t thinking about the Holidays, you might be behind the curve.
Around this time, there’s an increase in demand for products or services, so if you fall in this category, you need a solid strategy. And we have some tips to help get you started.
Educate and hire staff
Your staff needs to know how to handle the rush while maintaining customer service standards. If you see an interaction with a rude customer, step in and show the employee how you want the customers to be treated. If staff is minimal, consider hiring temps and discussing schedules. You will have a rush this time of the year, so plan accordingly.
Spread the holiday cheer
It’s nearly impossible to compete with big box deals during the holidays, but the all-around experience is something that can’t be beaten by businesses with chains. Decorate your store, offer a treat, and welcome your customers with a cheerful: “Happy Holidays”. You should even consider sending your loyal customers a card or a small holiday present.
Make sure you have the supply for the demand
Always have the goods to back up the promises you made in your ads. The reputation of your business is on the line and a last minute shopper won’t be so forgiving. Be ready to have a backup plan such as rainchecks; it shows you are willing to go the extra mile to make your customer’s day.
Try to combine your promotions with other local events. Most chambers will help work together to create an experience the local business community benefits from.
Schedule ads and sales today
Fit your marketing to the season and ensure the messages created are being consumed. Don’t get roped into marketing that doesn’t fit your budget or objectives. Include holiday sales and promotions, and make people excited about them!
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