Once a week, PointBlank will deliver a roundup of franchise business news and advice from around the nation.
Franchisors Sweeten The Pot For Franchisees
That’s where franchisors have come in. With their war chests and expertise, franchisors are positioned to pull entrepreneurs in and set them up to be a force. Unfortunately, many franchisors have been slow to recognize that this help is sorely needed. Fortunately, they’re getting there.
Make sure you check out the linked video above to get a better idea of what’s happening, but suffice to say that franchisors are realizing the enormous influence they wield and doing something with it. That can only be good news on the franchise job growth front.
Franchises Hit It Big Abroad
Some franchises don’t work out in America. They may never get beyond a small zone of success or flop miserably. For those franchises, the solution might just be another country.
The headliner in this article is Kenny Rogers Roasters, the once-famous chicken joint that now only has one location in the United States. While it flopped in the United States—no doubt undone by KFC’s entrenched place in the market—the company has been an enormous hit in Asia, where it does some $100 million in revenue per year.
Sometimes, a change of location can pay real dividends.
Marketing Like MacGyver
Who doesn’t want to market like MacGyver, the 80’s scientist sensation who abhorred guns but blew bad guys up with bombs made of tin cans? Nobody, that’s who.
BizEngine has some valuable tips for following in the footsteps of the TV legend when it comes to marketing your own small business. Don’t miss it.
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