Are you overwhelmed by the sheer workload of managing a marketing effort at your company? If you’ve got a small or nonexistent team dedicated to marketing, you very well may be.
One recent article, written by Kern Lewis of Forbes, has quality tips for companies feeling that pinch. The approach he advocates is one of precision, experimentation and patience.
- Don’t cast too wide a net. There’s absolutely no way you’re going to hit every nook and cranny of the Internet, so don’t waste your time and your sanity trying. Instead, create a prioritized list of places where your customers are likely to interact with you and begin to roll out on those sites.
- Consult those who have been there. You don’t have to go for competitors, per se, but talk to friendly business owners and find out what worked for them. If you’re wandering into the dense thicket of social media and marketing for the first time—and those two are inextricably linked at this point—you’ll need all the help you can get.
- Be obsessive about tracking results. Use Google Analytics or any other metrics you like, but be aware of what’s going on. If you aren’t getting the hits you want after weeks or months of trying your strategy, switch up that strategy as soon as possible.
Do you have other tips to share with small business owners? Please do so in the comments.
Photo credit to raja4u at http://www.sxc.hu/photo/1156284