Happy Monday, everyone!
I’d like to kick off your afternoon with a little content courtesy of Gary Vaynerchuk of Wine Library TV and BizEngine, which bring us tips on how to be active with social media in a way that attracts and retains customers. Let’s jump right in.
Essentially, Vaynerchuk’s advice, which comes through a Small Business Trends article about his new book The Thank You Economy, boils down to three points:
- Act like a human being. It can be difficult to separate your business persona from what you’re doing online as an individual or small marketing team, but at least strive to make that persona as friendly and down-to-earth as possible. Set aside the marketing pitch, the defensiveness and the caution that are the hallmarks of some corporate cultures and be the most reasonable approximation of yourself you can be without being downright offensive. It will work better for you.
- Respond. The whole idea of social media is that you can use it to, you know, be social. Customers expect that if they contact you with questions or concerns, you’ll make every effort to respond. If their query gets an automated response or nothing for several days, they’ll rightly view your customer service in an unfavorable light. Have a conversation, even if it’s in the 140 character limit of Twitter, and you just might wind up with a loyal customer.
- Don’t be afraid to make mistakes. There is simply no way that any company with a quality online presence is going to bat 1.000. You will misspell something, say something that’s not perfectly on message and miscalculate with your re-tweets and links at some point. The important thing is to not let the fear of that outcome rule you, because a timid company with no online presence attracts far fewer customers than the one that spends a lot of time doing it and messes up occasionally.
What are your thoughts on Vaynerchuk’s advice? Let us know.
Photo credit to svilen001 at http://www.sxc.hu/photo/970189