Nothing makes your customers feel all warm and fuzzy inside like being recognized. If they’re going to spend their hard-earned money at your business, being singled out as a great customer gives them a bond with your company and incentive to return.
So how can you promote your customers in a way that keeps them coming back and gives you a reputation as a shopper-friendly store/online presence/volcanic lair? As it turns out, there are (at least) four relatively easy ways to wrap in your best customers and make them feel appreciated.
4 Ways To Promote Your Customers
- Testimonials. This puts a name and face to the kind words while also getting the customer out front-and-center. The fact that you used their testimonial tells them you value their feedback and their patronage.
- Engage with them on social media. If someone offers up a critique or praise of your business, don’t just let it sit there. Instead, build a conversation with the customer and, if the platform allows it, promote it. You’ll wrap more customers into the conversation, let the original customer know they have a vote and come out looking thoughtful in the process.
- Feature a customer in marketing and advertising materials. This can be a little trickier, but how thrilled would your customer be to see themselves in a television or newspaper ad, or in a brochure for your company? It’s a little slice of fame.
- Hold contests and giveaways. Not only do shoppers get free stuff this way, but you can also post their names as a congratulations. Assuming you build that condition into your contest, of course.
You may want to consider a small business loan or a working capital loan* in order to bolster some of these efforts, but a lot of them require little money and a minimum of effort to do. When you consider that a happy, involved customer is one that spends money and can become a brand advocate for your company, it’s well worth your while.
How do you show love to your best customers?
*Working capital not available in the following states: AK, DE, ND, VT