Your small business website is one of the most important assets to your business – it’s likely the number one way your prospects are finding out about you prior to making a purchase. Even if you’re not operating an ecommerce site, solid web performance is critical to your bottom line. How do you ensure this valuable asset is operating at the highest level to please both your customers and prospects? We’ve got some tips.
Know how fast your site is loading. We all know that there’s almost nothing more frustrating than visiting a website that loads slowly. Chances are you won’t even hang around for it to finish loading before you’ve moved on to another site. If your site isn’t loading quickly, there’s a good chance you’re potential customers aren’t hanging around either. Bad load times can even hurt your site’s SEO since Google has starting taking page load time into account for search rankings. Run your site through a quick speed test, like this one at Pingdom, to see if your site is up to par and if not, what assets are dragging you down.
Monitor your website’s uptime. It’s tempting to source your website hosting out to the cheapest provider, but when it comes to your website it’s important to find a quality host. You’ll want a host that will keep a close eye on your uptime and take preventative action to solve any issues before they bring your site down. Even just a brief period of downtime can mean lost sales and can reflect poorly on your small business.
Hire in-house technical support. It’s difficult to keep your website and every computer in your business running in top shape without at least a little bit of know-how. If you’re computer clueless, consider hiring an in-house IT support person. This person would not only handle all of your day to day technical needs, but also act as the liaison between your company and your web host, and enhance your business’s productivity.
Keeping your website running the way it should takes a certain amount of commitment and money, of course. If you’re operating with a shortage in cash flow, consider taking out a working capital loan* to help fund any of these expenses. From hiring a new employee or paying your web host, a working capital loan could be a quick and simple way to ensure top performance of your small business website.
How do you keep your website running smoothly?
Direct Capital is a leading nationwide provider of equipment leasing, business loans, and working capital.
*Working capital not available in the following states: AK, DE, ND, VT