As the fourth quarter in 2012 is getting ready to wrap up, you’re likely taking a look at your small business Q4 goals to get a clear picture of how you’re doing as the year comes to a close. While 2013 is only a few weeks away, it’s not too late to give your business a boost before the year winds down.
First, assess how you’re doing right now.
How close are you to achieving what you set out to accomplish back in Q3?
Were your goals realistic?
If you’re worried you’re not going to meet your goals, what’s the explanation?
If you’re not quite where you should be as we move into the second week of December, you still might be able to turn it around with a few tricks:
- Focus on your best customers. It’s always easier to get your biggest fans to purchase more items than it is to find new customers. Instead of cold calling in search of new hot prospects, reach out to your current customers and focus on upselling or expanding their programs.
- Consider where you’ve been concentrating your resources. If you’re lagging behind in two specific areas, take a close look at the resources you have devoted there. Have you been neglecting those areas? Are there ways you can rearrange resources to narrow your focus to where you really need to build the momentum.
- Remove distractions. The holidays are notorious for draining energy and sucking attention away from your business. Don’t allow yourself to get caught up browsing the web for holiday gifts while in the office. If you’ve been dragging, make it a point to be mentally present at work every day.
- Incentivize your staff. Everyone works a little harder if they’ve got something concrete to gain from it. If you’re steadfast on hitting your goal, offer up a small reward to each staff member that hits an important milestone. Every deal over a certain amount could mean an added bonus or gift.
How is your Q4 looking? Will you be meeting all of your goals?