A PointBlank Look At The 2012 Elections

2012 Election Small Business
Reading Time: 2 minutes

The 2012 presidential elections are just around the corner. In less than a month, the incumbent or a new president will be elected, and the composition of Congress will change.

Given that we have less than a month to make our decisions, I thought it was a good time to talk about the importance of the economy for small businesses.

Now that you’re going to cast your vote, what matters to you? If you’re anything like your brethren in the small business world, what you primarily care about is the economy, as this recent BizEngine article attests. Simply put, what businesses care about is the economy and jobs. The candidate perceived to be the most likely to make the economy and the job market friendlier is the candidate small businesses want to rally behind. It’s just that your perspective is likely to make you lean toward Barack Obama, Mitt Romney or a third-party candidate, not just the numbers.

The importance of picking the right candidate in this arena cannot be overstated. The economy is not something that can be controlled by someone pulling a lever behind the scenes, but a smart President and Congress can implement common-sense policies that help to promote job growth, encourage business lending and protect employees and employers alike. Having been through the recession and the frustrating, slow recovery that followed it, small businesses are ready to have the good times show up and stay here. The right candidates can only help.

Ultimately, we should strive to put the right people in the right positions to make things easier for small business. That’s an admirable goal.

We urge you to vote for the candidate that you think is most likely to help you and your fellow small businesses, as well. Does that match up with what’s important to you? Sound off in the comments and let us know.


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About the Author

Alex Haberland is the Customer Retention Marketing Manager at Direct Capital. While she considers herself to be a self-professed cat lady and a Maroon 5 aficionado, she finds passion in her writing and in marketing. To connect, follow her on twitter at @Alexandraaalee. And if you have a topic you'd like to see covered on the Direct Capital blog, shoot her an email: amyers@directcapital.com.

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