It seems that social media is a current hot topic with franchisors and franchisees alike. Because we use social media here at Direct Capital on a regular basis, we wanted to put together a list of some best practices that will help you, as a franchise owner, get the most of these new marketing channels. This post will focus on some best practices of using LinkedIn.
With over 80 million members, LinkedIn is the largest professional social networking site. The advantages of LinkedIn include connecting with your existing contacts, finding qualified candidates, and networking with other professionals in the franchise industry.
If you don’t already have a LinkedIn account, it’s easy to get started at https://www.linkedin.com/reg/join.
Once your account is active here’s the things that will help you get the most out of the site:
Connect with Your Network – LinkedIn has the ability to scan your email address book and offer you suggestions of people you may know. This is the easiest way for you to quickly build your network. From here, LinkedIn will make smart suggestions about people that you may know—or want to know.
Complete Your Profile – Simply having a name and company on your profile is not enough to build meaningful connections. Take the time to complete your profile, including a picture, and you’ll find people are more apt to accept your invitations to connect.
Join Industry Groups – There are thousands of available groups for you to join, based upon industry, region, education, and interest. This is an easy way to receive the news from influencers that are important to you. Some good franchise groups include:
Start Following Companies – LinkedIn recently started keeping company profile pages, that users may follow. This way you can keep up-to-date on news and employment changes. All franchise brands have a company page, so it should be easy for you to find yours.
Offer Recommendations – If you’ve had an employee, vendor, or partner that’s gone above & beyond, take a minute to give a recommendation for their hard work. This type of gesture does not go unappreciated, and the good will comes back to you.
Optimize Your Profile – Once you have the basics out of the way, here are some great resources to take the next step:
- 5 Steps to an Optimzed LinkedIn Profile
- 4 Minute to Optimize a LinkedIn Profile for SEO
- Using the New “LinkedIn Today” Functionality
If you have any questions about using LinkedIn, or other social media sites, for business, please don’t hesitate to reach out to us.