Direct Capital’s Core Value ‘Give’ in Full Swing this Season
With so much focus on “commercialization and consumerism” around Thanksgiving, Giving Tuesday was created in 2012 by the 92nd Street Y and the United Nations Foundation to kick off the Season of Giving.
Giving Tuesday is as straightforward as it sounds – it’s a national day dedicated to the “generous spirit of the holiday season” with hopes to “inspire action around charitable giving.”
Countries, organizations, and people around the world are participating in the Giving Tuesday movement (or #GivingTuesday in the social realm) with the simple belief that everyone has a role in helping solve global and local challenges.
At Direct Capital, we wholeheartedly believe in what the Giving Tuesday movement stands for. We bring the idea of Giving Tuesday to life each and every day. In fact, one of our ten core values that guide our business, focus, and strategy is “Give.”
Each Friday, we participate in an initiative called Denim for Dollars in which the employees donate money to wear jeans. The company then matches every dollar that comes in.
In November, we raised money (and food) for two local charities:
- Veterans Foundation of New Hampshire: This organization does more than meets the eye. They raise funds for the general public, provide emergency aid and relief to veterans and military families, and serves all communities in the state of New Hampshire.
- New Hampshire Food Bank: The New Hampshire Food Bank is the only food bank in the state, and serves to help hungry members of the community by distributing grocery products, perishables, and other services. They also advocate for systemic change and educate the public on how to solve the hunger situation in NH.
Direct Capital Food Drive
This year, Direct Capital participated in the Shared Harvest Program which is a CIT initiative supported entirely by employee-donated food. With the recent acquisition by CIT, we wanted to help contribute to this initiative as much as we could.
Our efforts in 2013 helped to package 10,000 meals through our Mac-and-Cheese Drive and raise over 1,500 items during the November Food Drive. While we are still waiting on the exact number for this year, chances are high that we exceeded our goal of 2,000 items!
December Charitable Efforts
This month, we are focusing our Denim for Dollars on the Seacoast Area Fire Fighters Toy Bank. The toy bank assists families in giving gifts to their children for Christmas. Organized by the Portsmouth and Rye Fire Departments, the Toy Bank helps make the holidays brighter for over 2,500 children each year.
Season of Giving
Direct Capital is putting a big emphasis on the “Season of Giving” this month and we will strive to make it a part of everything we do. Giving Tuesday fits right into our efforts, and we fit right into theirs.
What is your business doing this season to celebrate Giving Tuesday or, looking at the bigger picture, to celebrate the Season of Giving? Tell us in the comments or find us on Twitter @DirectCapital. We can’t wait to hear from you!