Beer and money are two great tastes that go great together. Samuel Adams is taking that to its logical end.
In one of the more unusual and promising initiatives I’ve seen of late, the popular Boston brewery has partnered with ACCION to provide affordable startup financing for small businesses. They’re calling it the Samuel Adams Brewing the American Dream Micro-Loan Fund This financing takes the form of loans from $5,000 to $25,000, and is in essence working capital. That means it can be used for…well, more or less anything.
The stated goal is to offer these programs to small businesses who might otherwise struggle to come up with capital. That challenge is especially difficult to overcome as a new business, because you cannot point to a viable sales and credit record for your shop. If you don’t need enormous amounts of cash but do need to cover costs, this is right up your alley and a lot easier to navigate than, say, angel investors. In short, it’s a good thing.
We may be seeing the wave of the future here. Companies like Samuel Adams that have deep roots in their community and work with many, many small restaurants, bars and stores can offer financing through a third party. How does that create a winner? In three ways, essentially.
- It’s a win for the financing company because they get referred customers.
- It’s a win for Samuel Adams because they have the branding and the in with these start-ups, many of whom are presumably in a position to feature their beer products in their store.
- It’s a win for the startup who might otherwise struggle to get working capital.*
Ultimately, given that triangle of potential success, it wouldn’t surprise me to see more partnerships between community businesses and financial companies. It’s just a smart move. Anything that helps get money to small business owners is alright by me.
Quick, shameless plug. If you’re looking for working capital above and beyond that $25,000 threshold or you’re just looking to check out other companies, I’ll just remind you that Direct Capital offers quick, easy programs too.
Are you starting a business and planning to explore this financing? Let us know!
Free eBook: Working Capital 101
Terms You Need to Know
Whether it’s interest rates vs. rate factors, or determing ROI vs. cost-of-money, this ebook is a glossary of terms that every small business owner should know.
*Working capital not available in the following states: AK, DE, ND, VT