A great way to increase traffic to your business is through the use of Social Media. Not only can these platforms create a place for feedback from your customers, but they’re also a great way to generate sales.
And while each platform can – and should – be utilized differently, today I’m here to talk about Facebook. For a majority of lead generation, Facebook is the elite Social Media platform for Ad creation. So, to make the best out of intertwining social media with your marketing campaigns, we’ve created a list of reasons why you want to utilize this tool.
- Social Media is a Daily Routine. Each day, the average person will spend almost two hours a day online or on social media. To break it down even more, 40 of those minutes are spent on Facebook sharing information. Facebook’s user base is actively engaged and, by doing the math, they spend roughly 112 hours a month on the social network. With numbers like that, the chances of your ad being seen and generating a conversation are pretty high.
- Based off of demographics, age, interest, connections with friends and locations, users can be targeted with Facebook Ads. Another great thing about this targeting feature is that you can get your business in front of different segments of your audience. This is possible through targeting options like: lookalike audiences, layer targeting, life-event targeting, and purchase behavior.
- Visitors=Leads=Customers. Your advertisement efforts on Facebook can bring new traffic to your website. To generate these into leads, you can tag your visitors with a cookie which will create a remarketing (or re-targeted) audience. Once this has been mastered, you can add filters on your audience to see who is truly interested in your product.
- Creation is Easy. A good amount of businesses get a bad taste in their mouth when they think of Facebook Ads. “How on earth can it be easy to create something so important to advertise my business?” However, creating these Ads are simpler than you think and even have tutorial videos just in case you need help.
No matter what type of business you operate, Facebook Ads hold benefits for you. Even if you just use the tool as a way to understand your audience, it can’t hurt to take a quick peek at the Ad Manager next time you log on. In order to turn 2016 into a successful year, this is an investment that is worth the time and the money.