The True Cost of a Bad Review

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When you are looking into a restaurant, store, or company that you plan to do business with, do you do your research?

Did you know that 81% of consumers will research a company before making purchases? What does the research consist of? Typically, it involves typing the business’s name into Google and seeing what reviews pop up. If it is a large purchase the consumer is also looking into financing options (but that’s a discussion for another day).

Have you done a search of your business online lately? Do you know what people are saying about you?

There are a countless number of review sites, some sites are tailored for specific products or services, some focus on local stores and others are general.

Google is one platform where consumers will review a company. This review will easily pop up in a search of the company and a star rating will be displayed next to your businesses information. Google gives you the option, as the business owner/manager, to respond to reviews. This is your chance to stand out. Not all companies take the time out to respond to reviews, whether they are negative or positive.

If you find a bad review you should ABSOLUTELY respond! Take this as an opportunity to show your customers that you care. A bad review will stand out more than a good one. You can have 10 good reviews and one bad review.

Customers will actively look for the bad review and see if the negative experience someone had is a deal breaker. We know that not every transaction can be perfect, but you can do your best to right any wrongs.

If you have bad reviews floating around the internet your business will take a hit for them. Put yourself in your customers’ shoes. If you are looking into a company and you see bad reviews what will you do? Most likely the reviews will impact your choice and you will look for a product or company that has better reviews.

You will lose customers before they even walk through your door or visit your website if there are bad reviews floating around. Be present, be pleasant, and be prepared. You can’t control what people say but you can control how you respond or the type of service you provide them. Don’t brush off an angry customer because they are just ‘one person’. That one person can do plenty of damage just by writing one bad review.

Some popular review sites are:

  • Google
  • Yelp
  • Facebook
  • Angie’s List
  • Yahoo Local
  • City Search
  • Consumer Reports
  • BBB
  • Twitter

One of Direct Capital’s core values is to make every customer experience remarkable! If you have done business with us feel free to share your experience on one of our review sites!

Direct Capital Google Review.

Direct Capital Yelp Review.

Direct Capital Facebook Review.

Give your customers an amazing experience. You can do so by upgrading your business or hiring more staff. We provide financing for your small business needs. Apply online today.