The first day of spring is just around the corner, and now is the perfect time to start planning a spring marketing campaign. People will soon be venturing outside more, so now is a great time to create a versatile marketing strategy that people can see when on the go or at outdoor springtime events.
Social media is an incredibly effective platform for marketing, and it’s absolutely free to build a strong social media presence.
If you don’t have a social media presence yet, create one! Think of a photo you can use for your profile image or cover photo; something that is seasonal and relevant to your business. It can be a photo of your location, your employees, a recent event that you held, or your business in action.
If you do have social media accounts, think of a hashtag (#hashtag) or a theme that you can create content about on a weekly basis. Use catchy, recognizable seasonal words and phrases like ‘spring’, ‘March madness,’ ‘April showers,’ etc. to form your own unique hashtag or catchphrase. Then, use it to caption all posts relating to the spring season. Remember, repetition is effective!
Redesign Your Website (Or Learn How!)
If you’ve recently rebranded, or your website loads slowly, or any information on your site is out of date, it’s time to consider an update.
For the lighter fixes like rebranding and updating info, it’s simple to learn how to adjust these things yourself, depending on how your site is built. If your current site is built on a user-friendly platform, it will be a piece of cake! If it’s all hard-coded, you might need to hire a web developer unless you feel comfortable digging in and learning the necessary coding.
For some of the heavier lifting like upgrading the loading speed or making your site mobile-friendly, you may have no choice but to hire a web developer. These kinds of optimizations require a trained eye and a specific skillset, one that might exceed your level of expertise.
Season changes mean new sports, and spring brings a flush of organized team sports. If you can secure an advertising space at the local softball, baseball, or lacrosse fields, there’s a good chance a player’s parents will see your ad spot and you’ll win some new business.
Now is a great time to start scouting out where to place your ad, since some teams and venues look to fill advertising spots before the season starts.
Additionally, consider sponsoring a team. It’s a great way to get your name out in the community and get people talking.
With these three marketing tips in your springtime arsenal, this season should be one of flowering and new growth for your business.