As the New York Times notes, there are times when your small business needs to appear larger.
That could be to attract greater numbers of clients or instill confidence in an existing client, or for reasons entirely of your own making. No matter what the cause, you need to do so, and you don’t know where to start. The NYT article will help get you started in that regard, but we’re happy to help parse it out.
So what’s out there?
Tools For Small Business
Technology can allow you to juggle sales leads and scheduling without the staff you would normally rely on, which is a huge plus for the smallest of businesses. One example of that technology is Tungle.me, a calendar management tool that the NYT article trumpets as a way to allow clients to schedule time with a company without conflict and without seeing what other appointments the company has.
MailChimp is another versatile piece of software that allows the sending of waves of automated e-mails, auto-responds to incoming messages and even allows for the creation and sending of automated newsletters. One-man businesses like Logan Hale’s especially benefit from that kind of tool, because it’s virtually impossible to keep up with a high volume of e-mail otherwise.
“I don’t have time for that kind of follow-up,” he told the Times.
Give the article a read and share your tips for working smarter in the comments.
Photo credit to leocub at http://www.sxc.hu/browse.phtml?f=view&id=1185958