Marketing is not easy for small businesses, who have to clear time and money hurdles with any serious effort to effectively tout their business. It’s become even more difficult as new technology emerges and customers with a healthy dose of skepticism and less time resist the traditional sales pitch.
In that environment, the trick is to adapt. The best way to do that is to learn how the world of marketing has changed and where it is likely to go next. For that, I’m going to ante up on HubSpot’s superb Inbound Marketing University.
There’s no dark magic or impossible lessons found in the HubSpot courses, many of which were chronicled in a 16-part series at our sister blog BizEngine. A lot of what you’ll find there flows from common sense. Yet it’s also incredibly valuable, offering as it does a nuanced look at how to deliver marketing materials by e-mail, social media and other platforms that avoid the pitfalls all marketers are navigating right now.
One of the most important takeaways is that if you have the knowledge and the willingness to do so, you can effectively market your small business with a minimum of staff and less time than you would think. You don’t necessarily need an infusion of working capital* to carry out these efforts, not when a Twitter account and an effective e-mail campaign can serve as at least the beginning of an effective campaign.
The IMU course is free and culminates in a multiple-choice exam. Even if you have no intention of taking the test, the course is worth exploring for the lessons it can impart.
Check out IMU and let us know what you think. Best of luck in your marketing efforts.
Photo credit to a4patil at http://www.sxc.hu/browse.phtml?f=view&id=1342112
*Working capital not available in the following states: AK, DE, ND, VT