Everywhere you go, there’s articles telling you how important social media is for small businesses.At PointBlank, we may have added one or two to the mix.
Now the firms that deal directly with small businesses are really catching on to the importance of connecting Bob’s Billiard & Ballroom to Twitter. American Express is the latest example of the trend, offering up what an executive there claims is a centralized listing and connectivity tool. I’ll let the bigwig explain:
“Our mission is to help businesses to do more business,” Robert Ciccone, VP, business apps management at American Express Open, said during an interview at CM Summit. “This is bringing the power of online reputation management to small businesses.”
The tool, Ciccone said, will enable businesses to view, claim, and edit their listings to ensure that they are correct. It also offers businesses a centralized place to respond to customers and prospects on Twitter, Facebook, Yelp, and Citysearch. He anticipates other sites will be added to the service in coming months.
If you’re an American Express customer as a small business, this tool makes an enormous amount of success for you. Just like if you’re a vendor, we at Direct Capital are offering up a mobile FinanceQuote application. And so on. What makes all of these offerings good is that they’re generally free or low-cost and offer you the opportunity to interact with more customers and ensure your online information is correct.
It’s never too late to jump on the social media bandwagon, and there’s so many companies out there willing to give you a hand up as it rattles its way toward the future.
Would you use the service? Let us know in the comments.
Photo credit to schlomaster at http://www.sxc.hu/photo/1330033