As a business owner, do you keep hearing that mobile will soon be taking over? This is both right and wrong, because, well, mobile has already taken over!
Mobile is part of the foundation supporting countless businesses and their success. If your company includes mobile as part your business strategy, you are taking the right steps toward improving the customer experience. If you aren’t, it’s okay. Here at Direct Capital, we’ve created insights towards helping your business define its mobile strategy.
- Know Mobile Consumers. In a world that is increasing its data-driven interactions, business owners everywhere are trying to understand the intentions behind consumer habits. A large percentage of consumers are active on mobile devices during their downtime at home. During this “me time” consumers are also partaking in activities such as playing games, reading gossip, or window shopping. Businesses can tailor its marketing by studying the way these users engage.
- Content Marketing. If your strategy has been focused solely on achieving a prime Google presence, it might be time to rethink that for 2016. Companies are starting to focus more on reaching mobile consumers. This is a challenge because the audience has shorter attention spans and the traditional web surfing experience has changed. It might be best to figure out what resonates to them and Mediapost can help with that. (But don’t let this fool you. Ranking on Google is still extremely important today so don’t let that strategy fall off. Just re-organize your methods a little!)
- Mobile Ordering Should Be Done with Ease. Some quick serve businesses (as you may have already noticed) have mobile apps, such as Dunkin Donuts and Panera. This is just the tip of the iceberg when it comes to conveniences your customers will come to expect. When a restaurant nearby offers delivery, mobile ordering can make a huge difference when it comes to how much you spend. Think of convenience. If it’s late and you want a quick meal, it takes more time to give them a call and tell them your card number. It’s much easier to just open up an app, select what you want, and then order your food with one touch. If your business serves products, making them easy to find and purchase on mobile devices is the right path towards leading your company into the future.
To say that mobile is heavily influencing spending habits this year is an understatement. By finding means of leveraging the technology to work for you, your business can connect with customers and stay ahead of the competition. Content can be adjusted to your marketing strategies and work with applications to reach customers during their “me time.”