How to Promote Your Small Business on Black Friday

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What Else Can You Offer Your Customers This Black Friday?

The holiday season presents you with many opportunities to attract customers in new ways. There are so many “special” shopping days before the holidays that your business should take advantage of, and prepare for. The first – just a week away – is the infamous “Black Friday.

As a business owner, you’ve probably gone through this before. You’ve already hired your seasonal help, increased your inventory, and decorated the building to look like a Holiday card – what else could you possibly need to do?

Get customers in the door!

If you haven’t jumped on the Black Friday promotion train yet, it’s not too late. We have got some great information on how you can use Black Friday to your advantage.

Here are Direct Capital’s small business tips on how to promote your business this Black Friday:

  1. Optimize your website: Start here. Make sure your website is efficient and works just as hard as you do. Have at least one piece of content on the website that tells your customers you are having a Black Friday sale. Graphics on the home page work well as the imagery draws the eye and is often the first thing website visitors will notice. If you have a blog, write about your product and/or service deals. And, if you are a business that sells product online, make sure your system is running smoothly. You want the online ordering tool to work properly and have all the items on sale to be in one place. This experience should be as easy as possible for your customers. Ensure everything is exactly the way it should be online.
  2. What can you offer? We know – lowering your prices will probably be enough, but don’t forget: almost everyone is holding sales on Black Friday. You need to stand out. There are number of different routes you could take: Give out a door prize every hour, hand out small cups of coffee, make a certain item be a ‘Limited Time’ only, etc. Be creative!
  3. Get the word out on social media: Once you have the sales and other offerings narrowed down, you can promote them on social media. Use all of your channels – whether it is Facebook, Twitter, Pinterest, Instagram, or Google+ – to get the word out that you’re having a sale and link the customers back to your website. The digital word spreads fast – especially this time of year. Showcase the high ticket product or service and explain why your customer base needs it. Let them know why your business is different and promote the additional giveaways you decided on.
  4. Promote the product: No one knows your customer base like you do. Use that to your advantage. What do you anticipate your customers will want to shop for this holiday season? If you’ve already purchased the inventory for the sale, promote it in the way that makes sense to your customers. Find a way to make your product, promotion, or service relevant to the holiday season, even if it doesn’t seem like it would be on the ‘traditional’ holiday shopping list. Email is a great resource to use to get the word out. This time of year, consumers often check their emails for coupons or updates on sales for Black Friday, so you want to become a part of that conversation.
  5. Offer extra support and service: On Black Friday, you want to utilize your community’s shopper base. If you are open to connecting more deeply with the community, consumers will be more than willing to visit your shop. Once they are in the door, make it worth their while to stay and purchase something. Promotions and sale offerings are great, but personalized service and product ease-of-use are what keep customers coming back for more.

Stand out from the crowd this Black Friday and use the season to your advantage! For more small business tips, visit the Direct Capital blog. And click here to take advantage of our Black Friday month-long promotion!