Pinterest More than a DIY Platform
As a social platform with over 70 million users, Pinterest is more than a place for DIYers; it’s also a great place to showcase your products, employees, and community outreach, or just share motivational quotes that keep you going. Pinterest can be a useful visual platform to enhance your brand and fund out what’s relevant to your customers.
Direct Capital put together 6 ways that you should be utilizing Pinterest:
- Create boards by topic: Organize your boards so pinners know what they’re looking at. Have a clear focus and stick to it. For example, on Direct Capital’s Pinterest, you’ll see a board focused on our blog posts, specific boards with photos of different events, a Motivational Quote board, a YouTube Video board, and more!
- Optimize keywords and use hashtags: See what’s popular on the topic you’re pinning about and attract viewers by hashtagging and using that content in your pin.
- Interaction: Repin, like, and comment on content from others. This will get your name and brand out there, but also ensure you aren’t being too spammy with your own content.
- Utilize the Pinterest.com/source/YourWebsite feature: See what is being pinned from your blog or website and who is pinning it. Comment on those posts – it’s a good way to build relationships.
- Always include a link: Whether it’s a blog post or an image, always make sure you include a link back to your website or blog. If someone were to click on the pin, you want it to take them somewhere and potentially bring them into the funnel.
- Utilize group boards: Invite similar pinners to guest pin on your board. This is especially helpful if they have a lot of followers because they can help get you exposure.
To learn more about Direct Capital – or for more small business tips – visit our website. And, so you can learn a little bit more about us, see what we’re pinning on Pinterest!