How to Make Pinterest Work for Your Small Business

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Pinterest More than a DIY Platform

As a social platform with over 70 million users, Pinterest is more than a place for DIYers;  it’s also a great place to showcase your products, employees, and community outreach, or just share motivational quotes that keep you going. Pinterest can be a useful visual platform to enhance your brand and fund out what’s relevant to your customers.

Pinterest Header

Direct Capital put together 6 ways that you should be utilizing Pinterest:

  1. Create boards by topic: Organize your boards so pinners know what they’re looking at. Have a clear focus and stick to it. For example, on Direct Capital’s Pinterest, you’ll see a board focused on our blog posts, specific boards with photos of different events, a Motivational Quote board, a YouTube Video board, and more!
  2. Optimize keywords and use hashtags: See what’s popular on the topic you’re pinning about and attract viewers by hashtagging and using that content in your pin.
  3. Interaction: Repin, like, and comment on content from others. This will get your name and brand out there, but also ensure you aren’t being too spammy with your own content.
  4. Utilize the feature: See what is being pinned from your blog or website and who is pinning it. Comment on those posts – it’s a good way to build relationships.
  5. Always include a link: Whether it’s a blog post or an image, always make sure you include a link back to your website or blog. If someone were to click on the pin, you want it to take them somewhere and potentially bring them into the funnel.
  6. Utilize group boards: Invite similar pinners to guest pin on your board. This is especially helpful if they have a lot of followers because they can help get you exposure.

To learn more about Direct Capital – or for more small business tips – visit our website. And, so you can learn a little bit more about us, see what we’re pinning on Pinterest!