Great Books That Can Help Your Business

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What are the chances of you coming across this quote: “Knowledge is power”? I have no doubt that the odds are pretty high. I know, for one, that this was something my mom used to tell me every morning before I had lesson. Not only was she right, but the creator of this phrase was as well. Being able to have a wealth of knowledge on topics and insights makes you unique, and a powerful asset. One of the ways to gain this knowledge is through reading books, think of it as an investment in yourself. Now what if you take the same investment, and use it for your business?
Here at Direct Capital, we’ve created a brief list of books that can help you advance your business and create the vision you have for it.

  • Built to Last: Successful Habits of Visionary Companies, by: Jim Collins
    This book references a research project conducted by the Graduate School of Business at Stanford University. The study took 18 companies and compared them to their competitors. The main question of the book is: “What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?”
    What to take away: If you want your business to be in it for the long-haul, yet you want it to be different than your competitor, this book can buckle your company in and keep it unique at the same time.
  • Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal, by: Oren Klaff
    In any business environment, whether it’s a business with 50+ employees or even just yourself, there’s always going to be an instance where a pitch will take place, anything ranging from pitching a client for new business to trying to get more investors on your team. If you’re looking to up your selling game, this book by Oren Klaff will help.
    What to take away: Klaff gives a breakdown of the perfect pitch, and describes how pitching is a simple science.
  • Blink: The Power of Thinking Without Thinking, by: Malcolm Gladwell
    Ever feel like things happen in a blink of an eye? In the business world, they happen just like that and a choice was made without you being able to really think it over. You don’t talk about the book here.
    What to take away: Great decision makers don’t process more information than Average Joes, but rather can filter the factors and make those instant decisions. This book helps train you to make those decisions.
  • Leaders Eat Last: Why Some Teams Pull Together and Others Don’t, by: Simon Sinek
    Author Simon Sinek traveled the world to interact with teams in various workspaces. He came across two types of groups. Group A – teams that trusted each other and were able to rely on tasks to be completed as a team. Group B – teams that, no matter what incentives were available, fought amongst each other and failed to work as a team. He then mentions that a Marine Corps general gave him the answer as to how teams succeed: “Officers eat last”
    What to take away: Great leaders step outside their comfort zone and give responsibilities to those below them. They are then rewarded by having loyal members on the team who will make sure their organization advances.

These books are just the tip of the iceberg, have you read any of them? What did we miss? Let us know by tweeting at us (@DirectCapital). We look forward to hearing from you.