In our last post regarding franchise remodels, we talked about the many benefits associated with an upgrade. This time, we’re going to talk a little about the challenges.
Make no mistake: It’s not a walk in the park. The benefits ultimately outweigh the challenges I’m about to describe by a significant amount, but you won’t want to go into this process expecting two days of work and sudden booming revenues. There’s hurdles to be cleared.
In no particular order, here are the remodel challenges to watch for as you embark on your own franchise location facelift.
- Time. A remodel doesn’t happen overnight, as you know, and can close down your location for weeks or possibly even months, depending on how quickly the work goes. While you’re closed, you’re not bringing in customers or revenue, which makes this the single greatest challenge. Work with your contractor to get the work done as swiftly and efficiently as possible.
- Customers. It’s key that you stay in touch with customers, offer them the best possible estimate on when you’ll re-open and plan to offer some great deals when they do get back. You must stay in front of them to ensure that all your loyal customers re-join the new ones drawn in by your fresh look. Because you won’t be able to do too much while the work is ongoing, focus on marketing.
- Employees. You’ll have to figure out how you’re going to pay them with no income flowing in, whether you’re going to put them to work elsewhere (only works if you have multiple locations, I guess) or how you’re going to break the news to them that they won’t be working for a while. Get on top of this early so you don’t deal with disgruntled workers later on in the process.
Those are the three biggest challenges, though I’m sure there are smaller ones you’ll run into. How do you navigate a franchise remodel?
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