Leadership is a primary component among the many ingredients that make up a successful business. Franchisees in particular can benefit from focusing on leadership as they work to update their stores, acquire new locations, and ultimately grow their businesses. Great leaders know that cultivating leadership skills takes time and practice. The following four strategies are a great starting place for franchise owners looking to take their abilities to the next level.
Communicate a clear vision – When a leader lacks a clear vision for his or her company, it’s obvious. Without a strategic plan, organizations are often left fighting fires instead of taking proactive steps forward. A recent study from Comparably discovered that most employees cite “unclear goals” as their biggest stressor at work. To inspire success and engage employees, franchise leaders need to project a definitive set of goals for their business that sets the bar and outlines the steps needed to get there.
Evaluate your team – We all know a group is only as strong as its weakest member. This concept is no different for a franchise than it is a basketball team. Whether you’re hiring new team members or reviewing the work of your current employees, it’s important to take a holistic view of the person’s skills and assess how they can contribute to your franchise’s overall goals. While these decisions can be difficult, having the most qualified people working for you is the best way to move your business forward.
Trade knowledge with industry experts – It can be nearly impossible to improve and expand your business if you don’t have an outside perspective to advise you during major challenges. Good leaders aren’t afraid to ask for help. In fact, the best leaders regularly network with others in the industry to learn the latest strategies and hear about difficulties others have overcome. Franchisees can significantly benefit from participating in association conferences where these items take center stage.
Take advantage of technology – Today’s business leaders have an advantage with ever-evolving technology that continually offers improvements to business processes. Take greater control over your franchise’s operations with the many systems available today. Use high-tech tools to track your business’ performance as well as your own. Set measurable leadership development tasks and regularly evaluate your progress to ensure you’re on track.
Reflect on these strategies as you make plans for the second half of this year. If you want your franchise to thrive, start by improving your leadership skills and the rest will soon follow.