Why Your Company Culture Matters More than You Think

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When you’re in the weeds at your small business and you’ve got a job to do, it’s sometimes easy to forget about things that might not directly impact your bottom line, like your company culture.  But when it comes down to it, it’s usually not a killer product or a love for work that keeps your employees happy and showing up every day – it’s the culture of the company they work for.

Here are some big reasons why you should pay closer attention to what kind of culture you’re cultivating at your small business.

It brings your employees together. Here at Direct Capital, we routinely have company picnics and BBQs that allow all of the employees, even those departments that may not regularly interact to get to know one another on a personal level.  Another company that I’ve worked for would celebrate with a glass of champagne every time a big deal was signed.  Everyone, from the CEO to the interns, got to share in on the celebration and feel like part of team.  You’ll be surprised how much a conscious effort to foster team building, even small acts like opening a bottle of champagne, can pay off down the road with increased collaboration.

It makes prospective customers excited to work with you. Your company culture doesn’t just resonate internally – prospective customers and even prospective employees are analyzing your culture every day.  A solid company culture and company values that you can stand behind and be proud of will attract like-minded customers and employees.  Just be sure that your culture embodies those values that they’ll be proud to do business with.

It will keep good employees around longer. Like I stated above, it’s not often that employees come to work simply because they love to work.  Sure, the paycheck helps, but a well ingrained company culture that isn’t all about the work, but also about building relationships (and heck, maybe even a little fun!) will certainly keep your best employees around much longer.

What kind of company culture do you strive for at your small business?