Direct Capital Customer Highlight: Jordan Lobster Farms

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Jordan Lobster Farms is a place of tradition.

In business since 1938, the seafood retail, dining and wholesale business located in Island Park on Long Island in New York City made its name with fresh seafood and its unique combination of wholesale, retail and sit-down dining. Customers know it for the lobster,lobster cakes, clams and homemade soups, and come out in droves during the summertime to enjoy them.

Yet Steve Jordan, who has run the store for more than 30 years alongside Nancy Parker, knew that their cash registers needed an upgrade. The staff was accustomed to taking orders by hand and having customers pay up front, but that created a bit of a logjam during the busiest days.

Recognizing that, Parker said the decision was made to move into the 21st century. Jordan Lobster Farms came to Direct Capital after receiving a recommendation from the company offering a quote for their upgrade.

“We really tried to get a handle on how the dining room was run,” she said. Of Direct Capital, Parker said in a testimonial that “the people we dealt with were extremely helpful and patient.”

With 18 more seats, new cash register systems and the expansion of the retail shop, Jordan Lobster Farms is growing, and are seeing an ever-growing crush of customers on weekend nights. The only thing that hasn’t changed, of course, is the quality of the lobster and the unceasing demand for it.

“You have to go with the times and make the changes,” Parker said.

To learn more about Jordan Lobster Farms, visit To learn more about Direct Capital’s financing programs and how they can help your small business, visit our website.