At Direct Capital, we know that business owners have a lot on their plate. But you still ended up here in search of ways to increase your website traffic. That tells us that you are taking a keen interest in your small business marketing, and we want to help.
There are so many different things you can do to attract visitors to your website and, more importantly, convert them into opportunities for your business. But where do you begin? Whether you are a one-(wo)man marketing team or you have a slew of marketing people ready to get down to it, these tips will work for you.
For more traffic, you need:
- A quick-loading website: The longer it takes for your website to load, the more potential buyers you are going to lose. A 2014 American Express infographic shows just what “slow loading” means. They explain that if it takes longer than 10 seconds to load, you will lose 38% of visitors.
How to do it: Work with your design team, or design company, to discuss possible solutions. Large image sizes are a common reason why websites load so slowly, but so are things like too many videos or animations. Find out what’s slowing your site down and put a plan in place to rectify it.
- A mobile-friendly website: Hopefully by now you’ve heard the news about Google ranking mobile-friendly websites higher up on the search engine page. That’s because, they discovered, over 80% of buyers use a mobile device to search for businesses. Websites that are not responsive to mobile create a negative customer experience which Google does not like. That’s why many businesses have adopted mobile-friendly layouts. At the time of the American Express infographic, 62% of businesses with mobile-friendly websites saw an increase in sales. Almost a year later, we guess that number has gone up.
How to do it: If your website is hosted on a platform like WordPress, fixing this should be pretty simple. Most blog theme developers create mobile friendly layouts that you can pick from and install onto your website. Seek help of a development team if you need assistance!
- Consistent updates: Yes, positive word of mouth is good marketing for your business and will likely give you more website traffic. But, it’s not enough. Consistently updating your website will give you the sustainability of a first-page Search Engine ranking. A HubSpot survey found 82% of companies that blogged once per day increased their customer base.
How to do it: We know blogging might not be your strong suit – and that’s okay. Any type of updates to your website, whether it be a new page about your services, a video added onto a page or, yes, a blog helps to show Google you are a relevant, informative website that can give customers what they want.
- The right colors: It might seem silly, but there are rules about these things. You want the color scheme of your website to match up to the type of business you are. For example, red is a good choice for service providers.
How to do it: Again, consult a design team to help with implementation. And for ideas, check out the infographic. They lay out which colors will work best with what industries.
- To use relevant key words: You want to create website content that will help customers find your business. This means digging into their minds a little bit. What would potential customers be searching for if they wanted to find a business like yours? Once you can answer that, you’ll be in good shape.
How to do it: After you have a good grasp on the key words, sit down (or get your content team!) and start writing up blog posts and website pages using those key words. Quick tip: Put the key words in the headline of the page and a few more times scattered throughout for maximum efficiency.
- A good social media presence: When we Google “Direct Capital,” we see a lot of different websites, but among them are our Twitter, Facebook, and LinkedIn page. Enhancing our social sites with content and photos adds to our likelihood of getting found online and increasing traffic.
How to do it: If you consider yourself pretty good at social media, go for it. Update away – keep your customers informed about your business while also showing your fun, personal side. But if you find yourself asking “Social what?” or just don’t have the time to dedicate to it, ask another team member to take on that role.
- Paid traffic: Surely you’ve heard of Google Adwords and Pay-Per-Click advertising (or PPC) by now. That’s what we are talking about. Paid traffic, unlike organic, guarantees ad views. It doesn’t mean people are going to click into your website, but if done right paid traffic can be very effective.
How to do it: This isn’t something you can just pick up and do. If you are interested, we suggest reading about Google Adwords first. Then, set a budget and have at it. But, if you prefer to take a step back, you can just hire an expert and get it started right away.
- To remember to always add value: People search on the Internet to find out information that will help them do something. Writing content and providing a website that answers their questions or helps them overcome a challenge will be valuable to them. They’ll want to read it and they will trust your business. Adding value is the not-so-hidden gem about increasing website traffic.
How to do it: You already do it. You provide value to your customers every day. But your next step is just to put it into words and get it online. This way, everyone on the Internet will know it, too.
Direct Capital works with small business owners every day and we know that they are constantly faced with different challenges. We hope these eight tips helped you overcome the marketing hurdle and continue to help increase your website traffic.
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