The small business world is constantly undergoing change with each technological development. Consumers and customers are moving online and fully embracing new technology advancements.
You may be asking why your small business should utilize mobile marketing. If you only have a few employees and are capable of in house marketing, why should you go mobile? Mobile not only could save your small business time, but it could give you a strategic advantage against your competition.
Almost 70% of the world currently has a mobile subscription, and the mobile device industry is rapidly growing.* Every month new versions of the iPhone, Blackberry and other Smartphones are hitting the market. With so many people (many of whom may be your customers) spending more time on these devices, it is required that every business investigate whether it should be using mobile as a strategy to reach its customer.
Before diving into mobile marketing consider three important steps.
First, figure out which communication tools your customers are using. A quick way to do this is to review visitor characteristics to your own company’s website. Using tools such as Google Analytics, you’ll be able to identify how many visitors are using mobile devices to visit your site and what kind of device they are using.
Second, develop a mobile marketing plan that integrates with your existing marketing initiatives.
Third, implement and track progress in your marketing plan. Google Analytics can also be used to measure the effectiveness of your program.
If your small business customers are engaged in the mobile world, here are 8 reasons that mobile marketing is an excellent tool to reach them efficiently.
Top 8 Reasons:
- Context Versatility: For computers ,“Content is King” but for mobile “Context is Queen.” Various context forms are available with mobile marketing such as mobile links, videos, demos and product pictures, podcasts, and headline alerts. Subway uses mobile texting to send visual advertisements to its customers, and the same can be done with B2B advertising. Sending bite sized intriguing clips of information to business partners gives them a taste of the full document to be read at a later time.
- Convenience & Speed: Generally, small businesses owners always have their Smartphone with them. B2B mobile marketing is ideal for communication with these business owners because the messages will reach them immediately. Immediate messaging provides quick information delivery, with the independence of where that message is received.
- Personable Communication: Small businesses, more than others, value personal relationships with their business partners. Your partners want to feel that they know you on a personal level to build trust. Mobile communication is the most intimate form of communication on the market. Personal interaction aids in forming lifelong partnerships and is an excellent competitive advantage for your small business.
- “App” Expansion & Development: Application software or “Apps” are booming in business and small business marketing. EBay currently has its own iPhone App called eBay Mobile. The App allows its customers or business partners to browse, search, and bid on items from the convenience of their mobile device. Other new devices in development are tools such as Widgets, and calculators such as Direct Capitals Tax Refund Calculator. Providing your small business partners with these fingertip tools are excellent ways of B2B marketing.
- ROI on Exiting Marketing: Mobile marketing is an excellent tool for furthering current marketing campaigns. A great example of campaign expansion is to send your small business partners up to date blog posts. Expanding on an already implemented marketing campaign is an excellent way to enrich and grow that marketing method.
- Traceable Marketing: Mobile marketing also provides the ability for you to trace your B2B marketing campaign with greater ease. GPS devices, located in most mobile devices, aid in traceability. Google Analytics allow for mobile device tracking and up to date statistics on visit/bounce rates, etc. At DirectCapital.com we’ve seen a 100% increase in visits from mobile devices over the past three months showing the rapid growth in the mobile industry.
- Competitive Advantage: Keeping in mind your competition is key. Increasing amounts of small and big business are adapting mobile marketing. Being an early adopter in this blossoming marketing industry will give your small business an advantage over your competition.
- Global Possibility: The biggest advantage of B2B mobile marketing for your small business is the opportunity it creates for global outreach. Mobile marketing allows for your business to reach a partners across the world in seconds with an effective campaign.
Remember the three steps in transitioning to mobile marketing: target your customers, develop a mobile plan, and implement and track progress.
Is your small business using or taking steps to use mobile marketing? If so, how has it improved your marketing results?
Photo credit to dmpop at http://www.sxc.hu/photo/1234386