4 Words That Help Your Business

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There’s an interesting thing about words. Some are unique, some have the same definition as others (but sound fancier), and others are just exactly what they are. You can choose from a variety of words, and by variety I mean 1,025,109.8 according to the Global Language Monitor as of January 1, 2014. But, did you know that four specific words can really impact your business in a positive way? These “power words” can help in any pitch and can help you move your business into the direction you want it to go.

  1. Because
    This word connects to two people in two different ways; logically and emotionally. It connects logically by creating a cause and effect scenario and emotionally by unveiling the true purpose of an action.
    Example 1(logic): “I want higher goals because we can make more money.”
    Example 2 (emotional): “I want higher goals because we can use the profits to take care of our ”
  2. Believe
    Have you ever heard the phrase “Seeing is Believing”? If so, try to switch the wording around to “Believing leads to seeing”. The first step in accomplishing any type of act is by believing that you can. This mentality allows anyone to surpass their limitations. If you and your team believe in each other, anything can be accomplished.
  3. Now
    Now doesn’t mean later, tomorrow, or next year. Do what needs to be done now. Make the changes that are necessary for your business now. Later is failure, and yesterday is gone, now is the time to get what’s needed done. You want the best for your business and to keep it going for years to come and, to do that, you need to tee it up now.
  4. You
    You is ranked as the most influential word in the English language. Putting this word in any type of statement adds compassion and empathy to what is being said. This can be used when you need to boost morale in your team, or bring urgency to a business transaction.
    Example 1: “You can make great improvements to this company.”
    Example 2: “[Name], you know the company needs this.”


One thing that is important to remember is that these are only 4 out of 1,025,109.8 words that are available in the English language. Once you’ve mastered these four words, think of the other words that you can include into your business plan.


What words do you use that help your business? Did any of these make the cut? Let us know by sending us a Tweet (@DirectCapital).