About Us

Our Commitment
Direct Capital is a national lender committed to your success. Whether you are a business purchasing equipment or technology or a supplier looking for a firm to provide financing for the products you sell, Direct Capital will afford you fast, easy access to capital with a focus on providing excellent service. These are the cornerstones of our firm and remain our commitment to you.

Direct Capital, headquartered in Portsmouth, NH, is a national finance company founded in 1993 to provide equipment and technology financing to companies of all sizes.

Direct Capital operates three office locations and is supported by a staff dedicated to achieving one common goal – to provide an exceptional financing experience to each client. Through this client centric model, Direct Capital has been able to achieve growth unseen in the finance industry. Here’s what makes Direct Capital different:

Our People are Advisors, Partners, and Consultants
Do you find it valuable to receive trustworthy, experienced, and smart customer service from your finance company? We hope so. We have built our business on the belief that skilled Finance Managers, that guide you through the leasing process, are a valuable asset to your business and your future. Our goal is to help companies like yours drive revenue and profits with service and value that no other business in our industry can deliver.

We Keep It Simple
We ensure the process of acquiring business essential equipment and technology is kept as quick and efficient as possible, so our customers can spend more time doing what they do best, running their business.

We are an Established, Successful Business
For 15 years, Direct Capital has secured leases for hundreds of thousands of businesses. Each department in our firm has a full experienced staff equipped to expedite and service the large number of transactions we process on a daily basis.

Diverse Lending Capabilities
We have built a highly diverse lending card that enables us to accommodate a very wide range of credit risk which means more approvals for businesses like yours. Our programs provide highly competitive rates for well-established companies, while also accommodating pure start-up businesses with as little as one day in business.